Headlines from the TRON: LEGACY Grid

FilmEdge receives Arc Wars postcard from ENCOM as TRON: LEGACY viral campaign reboots

June 30 2010 — Disney may have paused the viral game this past month, but their reboot is in full effect as Comic-Con nears as the marketing campaign for TRON: LEGACY resumes. Today FilmEdge received this vintage-looking postcard from the FlynnLives program, advertising ENCOM's arcade game Arc Wars. As part of Kevin Flynn's legacy of creative hits for ENCOM, along side Space Paranoids and Matrix Blaster, Arc Wars put millions of quarters into ENCOM's pocket but none into Flynn's after Dillinger stole his game codes.

Of course nothing is quite as it seems in the TRON: LEGACY alternate reality game, as closer examination of the black stripe on the card back reveals a subtle matrix of tiny squares arranged in an unknown coded sequence. Other ARG players at the Unfiction forum reported receiving other card designs today, including for other Flynn Games like Kraz-Bot and Vice Squad, all of which have differing patterns of dots on those card styles.  Blacklights were glowing as photos of the glowing 'pixels' were posted, with much conjecture flying about overlaying patterns perhaps combining to read a text message in 'pixels', or perhaps translating to ASCII, 6-bit or Morse code.  So far no plan has yielded a decipherable message, though we're all waiting to see if more cards show up in mailboxes around the country.

Current consensus is that these cards are being mailed to registered ARG players at FlynnLives.com, and it's likely that Disney's very active marketing campaign at Comic-Con will launch the next phase of the game with these cards as clues.  Meanwhile, click the images below for larger scans of the postcard FilmEdge got today:

Here's the postcard game description for Arc Wars:

Explosions abound in the breakneck space chase! Dodge the enemy, explore new realms and maneuver one behemoth vessel to the out reaches of your imagination, courtesy of ENCOM.